Best Time To Hire Sales People

Hiring Sales People: When is the Right Time for Your Company?

When to hire salespeople?


Hiring Sales People can be a pivotal decision in the trajectory of your company's growth. The presence of skilled salespeople can dramatically amplify your business's ability to generate revenue and secure a competitive edge in the market. They are the drivers of customer acquisition, nurturing leads, and closing deals—essential functions that contribute directly to the bottom line.

When considering the Right Time for Your Company to bring on new sales talent, you should weigh several key factors:

  • Company Stage: Whether you're a startup looking to establish market presence or an established entity exploring new markets, hiring should align with your current phase of business.
  • Deal Volume: Assessing the number of deals your company is currently managing and projecting future volumes is crucial. A growing deal count often necessitates additional hands.
  • Lifetime Value of Deals: Understanding the long-term value your customers bring helps determine if investing in additional sales staff will yield a favorable return.
  • Scaling and A/B Testing Needs: If you're at a point where scaling operations or experimenting with sales strategies is on the horizon, having more salespeople can be beneficial.

For businesses that have reached a certain level of maturity and are dealing with high-value deals, it becomes essential to have a well-equipped sales team that can handle complex negotiations and navigate through intricate sales cycles. In such cases, seeking assistance from professional firms like High Ticket Solution might prove beneficial. These firms specialize in providing top-tier sales talent that can significantly boost your company's revenue-generating capabilities.

Key Considerations for Hiring Salespeople

The decision to hire salespeople is crucial for any growing business, and there are several factors to consider that can help you make the right choice. Here's what you need to know:

1. Stage of the Company

  • Your company's maturity is important in deciding when to hire sales staff.
  • Startups may have founders closing initial sales, but as operations grow, professional salespeople can develop and implement a more aggressive sales strategy.

2. Number of Deals Closed

  • The number of deals your business is closing is a good indicator of whether you need to hire more salespeople.
  • If the number of deals closed is consistently increasing, it might be time to bring in more hands to sustain and boost this growth.

3. Lifetime Value of Deals Closed

  • Understanding the lifetime value (LTV) of your deals helps predict long-term revenue potential.
  • High LTV often justifies hiring additional salespeople to take advantage of the market opportunity and increase profitability.

4. Need for Scaling

  • If your business needs to scale operations to meet demand or enter new markets, hiring salespeople can help drive this growth by reaching more customers effectively.

5. A/B Testing

  • A/B testing in sales strategies helps identify the most effective methods for your company.
  • Bringing in salespeople with diverse experiences can provide insights and variations that enhance these tests.

When you carefully consider these factors, you set your business up for strategic growth. Each element is connected; for example, having a high number of low-value deals may not require new hires, while having fewer high-value deals could justify expanding the team. Evaluating these variables gives you a better understanding of your current situation and how additional sales resources will impact future performance.

Keep in mind that hiring decisions must align with your overall business goals and financial planning.

Different Stages of Hiring Sales Team

Building a sales team is a dynamic process, often reflecting the evolving needs of your company. Key milestones guide when to bring in new talent, each with distinct considerations.

Hiring the First Salesperson

Bringing on the first salesperson marks a significant step in your company's journey. This individual will lay the groundwork for future sales strategies, so timing is critical. Consider these factors:

  • Customer Base: A foundational customer base should be established before hiring your first sales representative. Typically, this means you have consistently closed deals with a certain number of customers.
  • Sales Process: You need a replicable and scalable sales process in place. Your first salesperson will refine this process further, but they shouldn't have to create one from scratch.

Hiring Two Sales Reps Simultaneously

Sales people competing for the same position

Introducing two sales representatives at the same time presents unique advantages:

  • Performance Standards: With two reps, you can compare performance more effectively. This comparison sets benchmarks for what successful selling looks like within your company.
  • Shared Learning: When two reps start together, they learn and adapt in tandem, fostering an environment of collaboration and mutual growth.
  • Risk Mitigation: If one rep underperforms or leaves the company, you are not left without any sales coverage.

Hiring two sales reps simultaneously might demand more from your initial training resources but can lead to a robust and competitive sales culture early on.

Scaling Your Sales Team

Scaling a sales team is where the magic happens

As you expand your sales team further, additional factors come into play which merit careful consideration. These factors include:

  • Sales Productivity Metrics: Utilizing sales productivity metrics becomes crucial for tracking individual and team performance as well as identifying areas for improvement.
  • Sales Growth Challenges: Seven reasons why sales growth may be stagnant can help you identify and address obstacles that hinder your team's success.

In each stage of building your sales team, aligning hires with strategic business objectives ensures that each new member contributes effectively to your growth trajectory.

Key Qualities to Look for in Sales Candidates

Key qualities when hiring sales people

When you're ready to expand your team, identifying the right qualities for sales candidates is crucial for the success of your sales force. Beyond the resume, there are certain characteristics that can indicate a candidate's potential to excel in a sales role.

1. "Make It Happen" Attitude

Seek out individuals who demonstrate resourcefulness and determination. Sales candidates with a proactive approach are not deterred by setbacks; instead, they find alternative ways to achieve their goals. They are self-motivated and often go beyond what is asked of them to close a deal.

2. Hunger for Success

You want team members who have an innate drive to succeed. This hunger translates into persistent efforts to meet and exceed sales targets. Candidates with this quality will be competitive in nature but also team players, eager to contribute to overall business growth.

3. Alignment with Company Culture

Fit is just as important as skill. Candidates who share the values and vision of your company will be more engaged and motivated. They'll also work more harmoniously with other team members, which is essential for maintaining a positive work environment.

Look for these attributes through behavioral interview questions, role-playing scenarios, and by examining how candidates have overcome challenges in past roles. By focusing on these key qualities, you position your company to build a robust and effective sales team that can navigate the challenges of growing your business.

As you consider these personal attributes, it's equally important to assess how candidates might integrate with existing processes and strategies.

Other Important Considerations When Hiring Salespeople

In addition to finding candidates who have the right qualities and fit well with your company culture, there are other things you should think about when hiring salespeople.

Affordability and Budget Constraints

Before you start looking for new hires, make sure you can afford to bring on more staff and cover all the costs involved. This includes not just salaries, but also benefits, resources, and potential bonuses. The cost of hiring a new employee can be substantial, so it's crucial to have a clear understanding of your financial capabilities.

Training and Development Needs

Don't forget to factor in the expense of training new employees. This could require both time and money. Investing in effective training programs can help your sales team perform even better, so it's important not to overlook this aspect. There are various strategies available to reduce employee turnover, such as providing ongoing development opportunities that can enhance employee satisfaction and loyalty.

Control and Management of a Growing Team

Having a larger team means dealing with more personalities. You need to consider whether your current management setup is equipped to handle an increase in staff. If not, you may have to create or outsource additional managerial roles. Exploring resources like those offered by the Society for Human Resource Management (SHRM) can provide insights into effectively managing a growing team.

Bringing on more employees also means dealing with more tax-related paperwork. This is often something that gets overlooked, but it can create significant problems if it's not handled correctly right from the beginning. Understanding how hiring impacts your tax responsibilities is crucial in order to avoid any potential issues later on. The Small Business Administration (SBA) offers guidance on managing your business, including important aspects such as tax concerns related to hiring and payroll.

Remembering these important factors and selecting candidates who share your company's values will help you make a smart decision about expanding your sales team.


Hiring salespeople at the right time for your company is a crucial decision that can significantly impact your business growth. It's not just about hiring, but hiring wisely, considering factors such as the stage of your company, deal metrics, budget, and the qualities of potential candidates.


  • Every stage of your business requires different sales strategies and team structures.
  • Seek candidates with a "make it happen" attitude and hunger for success who align with your company culture.

To navigate these complexities, let our team of experts assist you. We're ready to assess your readiness for a sales team solution and discuss your hiring needs in depth. Don't hesitate to reach out to us, we look forward to sharing our expertise and helping you make informed decisions about hiring sales people that can propel your enterprise towards its goals.

FAQs (Frequently Asked Questions)

What is the importance of hiring salespeople for business growth?

Hiring salespeople is crucial for business growth as they are responsible for driving revenue and expanding the customer base. They play a key role in identifying potential leads, nurturing relationships, and closing deals, which directly impacts the company's bottom line.

What are the key factors to consider when determining the right time to hire salespeople?

The right time to hire salespeople depends on various factors such as the stage of the company, number of deals closed, lifetime value of deals closed, and the need for scaling and A/B testing. It is essential to assess the company's financial stability and market demand before making this decision.

What are the specific considerations for different stages of building a sales team?

The specific considerations for different stages of building a sales team include determining when to hire the first salesperson based on closing a certain number of customers and having a clear working sales process. Additionally, hiring two sales reps simultaneously involves setting performance standards and understanding the benefits of this approach.

What are the essential qualities to look for in potential sales candidates?

When hiring sales candidates, it is important to look for qualities such as a 'make it happen' attitude, hunger for success, and alignment with company culture. These qualities indicate that the candidate has the drive and motivation to excel in a sales role.

What are some other important considerations when hiring salespeople?

Other important considerations when hiring salespeople include affordability and budget considerations, training and development needs, control and management of a growing team, as well as tax concerns related to hiring and payroll. These factors are crucial in ensuring a successful and sustainable hiring process.

How can I assess my readiness for a sales team solution?

We encourage readers to speak with our team of experts who can assess their readiness for a sales team solution. Our experts can also discuss specific hiring needs further based on the unique requirements of each business.

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